A note from Michael · Before You Choose a Tier
Understand what you're buying into — the Marketing Clarity OS™
Every tier runs on the same four-pillar system. See the full framework before you decide.
💼 Fractional CMO Pricing
Three tiers built around where you actually are — not where you might be someday. Every engagement starts with a free 30-minute discovery call.
Tier 01
Clarity
Less than one bad vendor relationship — and you'll have a plan to replace it.
Tier 02
Momentum
Strategy that gets off the slide deck and into your actual marketing system.
Everything in Clarity, plus:
Tier 03
Partner
AI runs the audit. I sit in the room with you and help you execute.
Everything in Momentum, plus:
All engagements start with a free 30-minute discovery call. No pitch, no pressure, no consultant jargon.
Schedule yours →
· Read the Marketing Clarity OS™ framework →
💚 Special Pricing
Same diagnostic rigor as Clarity — priced for the reality of nonprofit budgets.
Impact Tier
Impact
All the clarity of Tier 01 — built for organizations doing meaningful work on lean budgets. 501(c)(3) status or equivalent required. Limited spots available.
Include your org name & 501(c)(3) status in your message. I'll respond within 48 hours.
See the full nonprofit framework →Side-by-Side
| Feature | Impact $497 / mo · Nonprofit |
Clarity $597 / mo |
Momentum $1,997 / mo |
Partner $2,497 / mo |
|---|---|---|---|---|
| Clarity OS audit (all 6 rules) | ✓ | ✓ | ✓ | ✓ |
| Prioritized action roadmap | ✓ | ✓ | ✓ | ✓ |
| Monthly marketing health report | ✓ | ✓ | ✓ | ✓ |
| Budget waste analysis | ✓ | ✓ | ✓ | ✓ |
| Channel performance scorecard | ✓ | ✓ | ✓ | ✓ |
| Messaging gap assessment | ✓ | ✓ | ✓ | ✓ |
| Email support | ✓ | ✓ | ✓ | ✓ |
| Weekly execution check-ins | — | — | ✓ | ✓ |
| Content & messaging framework | — | — | ✓ | ✓ |
| Vendor & agency oversight | — | — | ✓ | ✓ |
| AI visibility & entity optimization | — | — | ✓ | ✓ |
| Competitor benchmarking | — | — | ✓ | ✓ |
| Monthly 1-on-1 strategy session (live) | — | — | — | ✓ |
| Live audit review together | — | — | — | ✓ |
| Platform spend review (LSA, Angi, GMB) | — | — | — | ✓ |
| Direct Slack/text access | — | — | — | ✓ |
| I own the marketing function | — | — | — | ✓ |
Common Questions
Do I have to sign a long-term contract?
No. Engagements are month-to-month after an initial 90-day commitment. The first 90 days is where most of the diagnostic and foundation work happens — cutting early doesn't give the system time to work.
What kind of businesses do you typically work with?
Primarily small and growing businesses — professional services, B2B, and B2C companies doing $500K–$5M in annual revenue. If you have a real marketing budget and need someone to own the function, we're probably a fit.
How many hours per month does this include?
Clarity is typically 5–8 hours/month. Momentum is 12–16 hours. Partner is 20+ hours. I track against outcomes, not hours — but that's the realistic scope at each level.
Can I start with Clarity and upgrade later?
Yes, and that's actually how most clients start. Clarity gives us a clear picture of where you are. From there, it's easy to see which tier makes sense to step into — and any audit work carries forward.
Will you do execution work, or just strategy?
Both, depending on tier. Clarity is strategy-only. Momentum includes hands-on execution support and vendor oversight. Partner is fully embedded — I operate as your marketing department with you in the room for key decisions.
What does the onboarding process look like?
Week 1 is a deep intake — your stack, your spend, your goals, your history. Week 2 I deliver the full Clarity audit. Week 3 we build the roadmap together. By day 30 you have a clear picture of what's broken and what we're fixing first.
30 minutes. No pitch, no pressure. I'll tell you exactly what I'm seeing in your marketing and what tier (if any) makes sense for where you are right now.